Web Site Marketing
Web site marketing has become critical to the success of virtually
any business or organization.
For your online marketing effort to be successful
you must have a strategy
that will ensure that your site is not lost among the millions of
other sites on the web.
In order for your web site to succeed you must have a steadily increasing
flow of targeted, qualified visitors to your web site.
How will you achieve this?
How will yours be found?
...Through effective web site marketing!
Marketing a web site is still a relatively new field for most often
in poorly executed or non-existent efforts. Another big factor leading
ineffective online efforts is the underestimation of the importance
of the Internet as a business tool. In these cases, the web marketing
effort is given a low priority and soon people are "too busy"
to track the effectiveness of their online initiative.
Some business people are under the impression that their web site
needs are being "taken care of" by either their "I.T."
department or "advertising
people". Whether in-house or outsourced, the reality is that
and "computer" people have yet to develop the expertise
to service the web site marketing needs of their clients with maximum
There are a number of strategies and techniques that have proven
to be highly cost-effective and consistently produce results. Three
of the most important are outlined below.
Search Engine Optimization
- The selection of keywords and phrases
related to the subject matter of your web site and the integration
of them into the content of your website and the application of
a number of technical steps. The objective is to assist search engines
with aligning your site with Internet users that are performing
web searches using those same keywords and phrases.
Comprehensive search engine optimization should be a cornerstone
serious effort to market a website. If you would like more information
- Establishing a link to your site from other relevant web sites
is a time-tested and highly effective web marketing technique. The
benefits of establishing links to your site from others are targeted
your site and improved search engine rankings.
Many of the major search engines consider a link to a site from another
a sort of "vote of confidence" will rank the site being
linked-to higher. In general, the more links you have pointing to
your site from other sites the better. Whenever possible you should
seek links from other sites that share some relevance to the subject
matter of your web site.
How do you obtain links from other web sites to yours as part of your
online marketing strategy? Just ask... In many cases other webmasters
will be happy to provide a link to a relevant, quality site in exchange
for the same in return.
A link building campaign should be an ongoin part your web site marketing
Opt-in Email List - Once
you have attracted a qualified and targeted visitor to your site apply
leverage and multiply the effects of your marketing effort! How? It's
simple... Your web site visitors will likely be willing to hear from
you on an ongoing basis via email. Don't be confused, we are not talking
about "spam" or unwanted e-mail messages being pushed on
people without their permission.
If your site has substance and offers a perceived value to your visitors
and you provide an easy way for them to join your email list, on their
own, many will do so. Once a visitor "subscribes" to your
site you can reach out and touch them again and again at a tiny fraction
of the cost of any other marketing medium bar none.
Your online marketing strategy should include an Opt-in Email List.
Want to learn more about doing it right on the Internet
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