There is a lot that goes into a successful
web site from a design perspective. The web is a different medium
than newspapers, billboards, magazines, television or any other
visual medium. As with each of the traditional mediums the web requires
its own approach with respect to design. Many factors must be taken
into account and addressed properly in order to develop a succssful
online presence. Some of the most critical aspects are:
Visual Appeal - An attractive, professionally
design will help your site stand out from the millions of other web
sites on the Internet. For a first time visitor, you most often will
have only a few seconds to capture their attention so you have to
get it right. In many cases, if a visitor's first impression of your
site isn't favourable, they will consider the business or organization
that is represented by the site to be unprofessional too. The drawbacks
to this should be obvious. Although many people have some creative
talent we encourage you to consider professional
web site design for your online presence.
Usability - The site must be intuitive to new visitors.
Navigation to the various areas of the site must be natural. Visitors
should be able to access content with as few clicks as possible.
Compatibility - The combinations of hardware, software
and connection speeds combined with specific settings used by Internet
surfers is virtually limitless. Your site design must allow for proper
viewing of your site by the largest number of Internet users possible.
Accessibility - Some Internet users may require assistive
technology - such as screen-readers for persons with blindness or
voice-input systems for persons with mobility impairments. In order
to make your web site as accessible as possible there are a number
of standards and guidelines you must follow.
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